The relationship between football and online gaming continues to evolve, with live casino supplier CreedRoomz turning to global star power in an increasingly competitive market. The provider has announced Brazilian football icon Ronaldinho as the global ambassador for Marble Cup and Kickoff Roulette, two new releases designed around football-themed entertainment.
The partnership was launched during Ronaldinho’s visit to the company’s headquarters and production studios in Yerevan, Armenia. Footage from the studio visit video shows the former World Cup winner touring the facilities, meeting the production team, and exploring the studio environments created for the games.
The move reflects a wider shift in the live casino sector. Suppliers are no longer competing only on classic table games such as roulette, blackjack, and baccarat. Increasingly, they are investing in branded studios, entertainment-led formats, and recognisable ambassadors to make new releases stand out in a crowded market.
According to Gaming Intelligence, the Ronaldinho partnership is positioned as part of CreedRoomz’s attempt to connect football culture with modern live casino entertainment. That strategy makes commercial sense. Football remains one of the world’s most powerful entertainment categories, while live casino products increasingly borrow ideas from television, streaming, and sports presentation.
Both titles approach the theme differently. Kickoff Roulette takes traditional roulette mechanics and wraps them in stadium-inspired visuals, athletic energy, and branding associated with Ronaldinho’s R10 identity. Marble Cup, meanwhile, is closer to a live game-show format, combining racing-style action with football-themed studio design and fast-paced betting decisions.
This is where the deal becomes more than a celebrity endorsement. CreedRoomz appears to be building a broader football-themed product ecosystem rather than relying on one branded game. The supplier’s wider positioning can also be seen on the official CreedRoomz website, where live casino products are presented as studio-led entertainment experiences rather than simple digital versions of casino tables.
During the visit, Ronaldinho described the collaboration in warm terms, saying: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.”
His comments underline the promotional value of the deal. Ronaldinho brings immediate global recognition, especially among football fans who may not normally follow live casino product launches. In an industry where new games appear constantly, that visibility can help a supplier win operator attention before players even see the product.
When asked whether he preferred Marble Cup or Kickoff Roulette, Ronaldinho avoided choosing one title over the other. “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one. I think everyone will really like them, I think the whole world will really enjoy them.”
For operators, that dual-product approach may be useful. Roulette remains familiar and easy to understand, while a game-show format can attract users looking for something faster, more visual, and less traditional. Combining both under one football-led campaign gives CreedRoomz more flexibility in how the games are marketed.
Another key point is production quality. Ronaldinho said he was impressed by the studio design after seeing the games first-hand: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them.”
That reaction speaks to one of the most important trends in live casino development. Modern live games are increasingly judged by presentation, pacing, host performance, studio design, and broadcast quality. The product is no longer only about rules and odds; it is also about whether the session feels engaging enough to hold attention.
Ronaldinho also pointed to football’s global reach as a reason the games may connect with players. “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like them for those reasons and for the innovation of everything that is happening.”
Whether Marble Cup and Kickoff Roulette become long-term successes remains to be seen. Celebrity partnerships can generate interest, but sustained player engagement depends on the strength of the gameplay, the quality of the live production, and how effectively operators integrate the titles into their casino lobbies.
Still, the Ronaldinho-CreedRoomz deal shows where part of the live casino market is heading: toward branded entertainment, sport-inspired design, and products built to feel less like standard casino tables and more like interactive shows. For CreedRoomz, the challenge now is turning football excitement into repeat play.
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